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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Narasimhan, Om"
~person:"Purohit, Devavrat"
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Consumer behaviour
Konsumentenverhalten
6
Brand
2
Game theory
2
Markenartikel
2
Preisdifferenzierung
2
Preismanagement
2
Price discrimination
2
Pricing strategy
2
Spieltheorie
2
USA
2
United States
2
price discrimination
2
segmentation
2
Advertising
1
Advertising effects
1
Behavioral economics
1
Brand management
1
Consumer attitudes
1
Consumption theory
1
Copyright infringement
1
Dairy product
1
Dauerhafte Konsumgüter
1
Distribution channel
1
Durable goods
1
Emerging economies
1
Experiment
1
Fertility
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Fertilität
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Handelsmarke
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Interactive media
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Interaktive Medien
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Joghurt
1
Konsumtheorie
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Markenführung
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Market segmentation
1
Marketing management
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Marketingmanagement
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Marktsegmentierung
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Narasimhan, Om
Purohit, Devavrat
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Narayan, Vishal
4
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Gordon, Brett R.
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Lewis, Michael
3
Manchanda, Puneet
3
Mayzlin, Dina
3
Mehta, Nitin
3
Park, Young-Hoon
3
Pazgal, Amit I.
3
Rao, Ram C.
3
Roberts, John H.
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
Allowing consumers to bundle themselves : the profitability of family plans
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 953-969
Persistent link: https://www.econbiz.de/10011966233
Saved in:
2
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
3
Music downloads and the flip side of digital rights management
Vernik, Dinah A.
;
Purohit, Devavrat
;
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1011-1027
Persistent link: https://www.econbiz.de/10009427804
Saved in:
4
Examining demand elasticities in Hanemann's framework : a theoretical and empirical analysis
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 422-437
Persistent link: https://www.econbiz.de/10003984300
Saved in:
5
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
6
Informing, transforming, and persuading : disentangling the multiple effects of advertising on brand choice decisions
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 334-355
Persistent link: https://www.econbiz.de/10003736518
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