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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Narasimhan, Om"
~person:"Sun, Baohong"
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Consumer behaviour
Konsumentenverhalten
10
Theorie
4
Theory
4
Brand
3
Markenartikel
3
Advertising
2
Beziehungsmarketing
2
Consumption theory
2
Konsumtheorie
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
2
USA
2
United States
2
Werbung
2
Addiction
1
Advertising effects
1
Brand management
1
Dairy product
1
Decision
1
Decision under uncertainty
1
Distribution channel
1
Entscheidung
1
Entscheidung unter Unsicherheit
1
Experiment
1
Gesundheitsvorsorge
1
Handelsmarke
1
Health insurance
1
Joghurt
1
Kaufentscheidung
1
Krankenversicherung
1
Kundenbindungsprogramm
1
Loyalty program
1
Markenführung
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Milchprodukt
1
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10
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English
10
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Narasimhan, Om
Sun, Baohong
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Narayan, Vishal
4
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Gordon, Brett R.
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Lewis, Michael
3
Manchanda, Puneet
3
Mayzlin, Dina
3
Mehta, Nitin
3
Park, Young-Hoon
3
Pazgal, Amit I.
3
Purohit, Devavrat
3
Rao, Ram C.
3
Roberts, John H.
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Quantitative marketing and economics : QME
2
Econometric models in marketing
1
Electronic commerce research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
10
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1
An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints
Liu, Xiao
;
Derdenger, Timothy
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 569-591
Persistent link: https://www.econbiz.de/10011916556
Saved in:
2
A dynamic model of health insurance choices and healthcare consumption decisions
Mehta, Nitin
;
Ni, Jian
;
Srinivasan, Kannan
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011695366
Saved in:
3
An empirical analysis of consumer purchase decisions under bucket-based price discrimination
Sun, Yacheng
;
Li, Shibo
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 646-668
Persistent link: https://www.econbiz.de/10011372806
Saved in:
4
The squeaky wheel gets the grease : an empirical analysis of customer voice and firm intervention on Twitter
Ma, Liye
;
Sun, Baohong
;
Kekre, Sunder
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011372817
Saved in:
5
A dynamic model of rational addiction : evaluating cigarette Taxes
Gordon, Brett R.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 452-470
Persistent link: https://www.econbiz.de/10011291340
Saved in:
6
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
Saved in:
7
Examining demand elasticities in Hanemann's framework : a theoretical and empirical analysis
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 422-437
Persistent link: https://www.econbiz.de/10003984300
Saved in:
8
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
9
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
Saved in:
10
Informing, transforming, and persuading : disentangling the multiple effects of advertising on brand choice decisions
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 334-355
Persistent link: https://www.econbiz.de/10003736518
Saved in:
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