//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Internet
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
103
Social Web
81
Social web
81
Internet marketing
54
Online-Marketing
54
Online retailing
45
Online-Handel
45
Viral marketing
30
Virales Marketing
30
E-commerce
24
Electronic Commerce
24
Advertising effects
22
Beziehungsmarketing
22
Relationship marketing
22
Werbewirkung
22
Brand management
19
Markenführung
19
Advertising
17
USA
17
United States
17
Werbung
17
Customer satisfaction
15
Kundenzufriedenheit
15
Brand image
13
Markenimage
13
Virtual reality
12
Virtuelle Realität
12
social media
12
Computerspiel
10
Einzelhandel
10
Retail trade
10
Video game
10
Brand
9
Emotion
9
Markenartikel
9
Motivation
9
Personality psychology
9
Persönlichkeitspsychologie
9
Website
9
more ...
less ...
Online availability
All
Undetermined
36
Free
16
Type of publication
All
Article
100
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
103
Aufsatz in Zeitschrift
103
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
Language
All
English
103
Author
All
Darley, William K.
3
Filieri, Raffaele
3
Thomas, Veronica L.
3
Bigné Alcañiz, J. Enrique
2
Chung, Sorim
2
Flavián Blanco, Carlos
2
Gelbrich, Katja
2
Gupta, Sumeet
2
Gustafsson, Anders
2
Kim, Minjeong
2
Lennon, Sharron J.
2
Ruyter, Ko de
2
Sauer, Nicola E.
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agarwal, James
1
Aggarwal, Praveen
1
Ahn, Sun Joo
1
Akdim, Khaoula
1
Al-Nabhani, Khalid
1
Alalwan, Ali A.
1
Albrecht, Carmen-Maria
1
Alexander, Veronika
1
Alguezaui, Salma
1
Anaza, Nwamaka A.
1
Anlamlier, Eda
1
Appan, Radha
1
Argyriou, Evmorfia
1
Ashaduzzaman, Md
1
Ashley, Christy
1
Atalay, A. Selin
1
Auschaitrakul, Sumitra
1
Backhaus, Christof
1
Badenes-Rocha, Alberto
1
Badrinarayanan, Vishag A.
1
Bagozzi, Richard P.
1
Balakrishnan, Janarthanan
1
Bandyopadhyay, Argho
1
Bardhi, Fleura
1
Bargoni, Augusto
1
more ...
less ...
Published in...
All
Psychology & marketing
Journal of retailing and consumer services
560
Journal of business research : JBR
443
International journal of internet marketing and advertising : IJIMA
200
Journal of internet commerce
174
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
158
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
146
International journal of electronic marketing and retailing : IJEMR
133
Electronic commerce research
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Cogent business & management
103
International journal of consumer studies
99
International journal of hospitality management
98
Technological forecasting & social change : an international journal
98
Journal of marketing communications
96
International journal of business information systems : IJBIS
92
Journal of electronic commerce research : JECR
91
Asia Pacific journal of marketing and logistics
90
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
International journal of electronic commerce : IJEC
79
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
77
International journal of e-business research : an official publication of the Information Resources Management Association
77
The journal of product & brand management
74
International journal of retail & distribution management
66
Journal of fashion marketing and management
64
The international review of retail, distribution and consumer research
63
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
62
Journal of retailing
62
Journal of management information systems : JMIS
61
Journal of marketing
61
Tourism management : research, policies, practice
61
International journal of technology marketing : IJTMkt
60
SpringerLink / Bücher
57
International journal of contemporary hospitality management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of hospitality marketing & management
55
Journal of the Academy of Marketing Science
54
more ...
less ...
Source
All
ECONIS (ZBW)
103
Showing
1
-
10
of
103
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
Saved in:
3
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
4
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
5
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
6
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
7
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
8
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
9
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
10
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->