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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Sung, Yongjun"
~subject:"Einzelhandel"
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Consumer behaviour
Einzelhandel
Konsumentenverhalten
3
Brand management
2
Markenführung
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Brand
1
Cognition
1
Emotion
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Factor analysis
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Faktorenanalyse
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Inter-firm cooperation
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Markenartikel
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Sung, Yongjun
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
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Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
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Gunasti, Kunter
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Hennigs, Nadine
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Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
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Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
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Zarantonello, Lia
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Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Grace, Debra
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The journal of brand management : an international journal
Psychology & marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
2
Corporate reputation review : an international journal
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 414-424
Persistent link: https://www.econbiz.de/10009511232
Saved in:
2
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
3
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
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