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subject:"Consumer behaviour"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of product & brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Konsumentenverhalten
676
Brand management
329
Markenführung
329
Brand image
301
Markenimage
301
Brand
207
Markenartikel
205
Beziehungsmarketing
125
Relationship marketing
125
Social Web
71
Social web
71
Advertising effects
60
Werbewirkung
60
Internet marketing
59
Online-Marketing
59
USA
55
United States
54
Emotion
47
Marketing management
44
Luxury goods
43
Luxusgüter
43
Marketingmanagement
43
Preismanagement
37
Pricing strategy
37
Brand loyalty
36
Personality psychology
36
Persönlichkeitspsychologie
36
Viral marketing
35
Virales Marketing
35
China
32
Einzelhandel
30
Retail trade
30
Advertising
29
Designation of origin
29
Herkunftsbezeichnung
29
Markentreue
28
Social media
28
Werbung
28
Online retailing
27
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Undetermined
330
Free
11
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Article
670
Book / Working Paper
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
677
Collection of articles of several authors
6
Sammelwerk
6
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Aufsatzsammlung
1
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Language
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English
677
Author
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Guzman, Francisco
12
Fetscherin, Marc
5
Lysonski, Steven
5
Paswan, Audhesh K.
5
Veloutsou, Cleopatra
5
Ahmed, Zafar U.
4
Balasubramanian, Siva Kumar
4
Beneke, Justin
4
Chan, Kara
4
Durvasula, Srinivas
4
Herstein, Ram
4
Al-Kwifi, Sam O.
3
Bhaduri, Gargi
3
Buil, Isabel
3
Chrysochou, Polymeros
3
Coker, Kesha K.
3
Cui, Geng
3
De Chernatony, Leslie
3
Eastman, Jacqueline Kilsheimer
3
Gendel-Guterman, Hanna
3
Hegner, Sabrina
3
Hollebeek, Linda D.
3
Kaltcheva, Velitchka D.
3
Kang, Jiyun
3
Khan, Huda
3
Krystallis, Athanasios
3
Lee, Richard
3
Levy, Shalom
3
Lockshin, Larry
3
Maxwell, Sarah
3
Milne, George R.
3
Pillai, Deepa
3
Poon, Patrick
3
Rindell, Anne
3
Shoham, Aviv
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Wang, Cheng Lu
3
Wiedmann, Klaus-Peter
3
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Published in...
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The journal of consumer marketing
The journal of product & brand management
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Cogent business & management
285
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
677
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
9
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
10
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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