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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Balasubramanian, Siva Kumar"
~subject:"Consumer behavior"
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Consumer behaviour
Consumer behavior
Konsumentenverhalten
3
Advertising
1
Advertising effects
1
Attachment theory
1
Beziehungsmarketing
1
Brand
1
Brand evaluation
1
Brand management
1
Emotion
1
Identification theory
1
Markenartikel
1
Markenführung
1
Meaning transfer model
1
Product Placement
1
Product placement
1
Relationship marketing
1
SEM (structural equation modeling)
1
Sales promotion
1
Social learning theory
1
Structural equation model
1
Strukturgleichungsmodell
1
Verkaufsförderung
1
Werbewirkung
1
Werbung
1
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English
3
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Balasubramanian, Siva Kumar
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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Published in...
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The journal of product & brand management
Food policy : economics planning and politics of food and agriculture
2
Electronic commerce research and applications
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of electronic commerce research : JECR
1
The journal of consumer marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
3
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1
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
2
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
3
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
Saved in:
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