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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Costa, Patrício"
~subject:"Product design"
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Consumer behaviour
Product design
Konsumentenverhalten
2
Advertising effects
1
Big Five
1
Brand
1
Brand image
1
Brand management
1
Creativity
1
Fusion
1
Kreativität
1
Logo design
1
Markenartikel
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Markenführung
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Markenimage
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Market segmentation
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Marktsegmentierung
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Merger
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Produktgestaltung
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Costa, Patrício
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
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Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Paswan, Audhesh K.
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3
Stoel, Leslie
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Turunen, Linda Lisa Maria
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2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
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The journal of product & brand management
Journal of business research : JBR
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Exploring consumer segments defined by affective responses to naturalness in logo design
Torres, Anna
;
Vacas-de-Carvalho, Leonor
;
Machado, Joana …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1287-1305
Persistent link: https://www.econbiz.de/10014485567
Saved in:
2
Brand mergers : examining consumers' responses to name and logo design
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
; …
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 418-427
Persistent link: https://www.econbiz.de/10009682695
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