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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Kapferer, Jean-Noël"
~subject:"Markentreue"
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Consumer behaviour
Markentreue
Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Brand
1
Brand love
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Brand management
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Corporate Social Responsibility
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Corporate social responsibility
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International Marketing
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Internationales Marketing
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Kapferer, Jean-Noël
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
3
Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
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Bashir, Irfan
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Beneke, Justin
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Broyles, S. Allen
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Christodoulides, George
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Grappi, Silvia
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Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Khan, Huda
2
Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
4
The journal of brand management : an international journal
3
International marketing review
1
Journal of personal selling & sales management
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Sustainable luxury : managing social and environmental performance in iconic brands
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Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
2
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
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