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subject:"Consumer behaviour"
~person:"Ailawadi, Kusum L."
~subject:"Social web"
~type_genre:"Conference proceedings"
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Ailawadi, Kusum L.
Wildner, Raimund
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Gázquez-Abad, Juan Carlos
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Hansen, Ursula
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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Springer Proceedings in Business and Economics
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Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
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International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
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