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subject:"Consumer behaviour"
~person:"Dwivedi, Yogesh Kumar"
~person:"Ko, Eunju"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
120
Brand management
32
Markenführung
32
Fashion
25
Internet marketing
25
Luxury goods
25
Luxusgüter
25
Mode
25
Online-Marketing
25
Social Web
22
Innovation adoption
20
Innovationsakzeptanz
20
Beziehungsmarketing
19
Relationship marketing
19
Brand
17
Brand image
17
Markenartikel
17
Markenimage
17
Advertising effects
11
Mobile Business
11
Mobile business
11
Online retailing
11
Online-Handel
11
Werbewirkung
11
Mobile communications
10
Mobilkommunikation
10
Viral marketing
10
Virales Marketing
10
Customer value
9
Kundenwert
9
Marketing management
9
Marketingmanagement
9
Electronic Commerce
8
Innovation diffusion
8
Innovationsdiffusion
8
Adoption
7
Advertising
7
Einzelhandel
7
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Online availability
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Undetermined
83
Free
3
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Article
110
Book / Working Paper
10
Type of publication (narrower categories)
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Article in journal
111
Aufsatz in Zeitschrift
111
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
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Language
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English
120
Author
All
Dwivedi, Yogesh Kumar
Ko, Eunju
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
94
Lusk, Jayson L.
82
Huber, Frank
80
Phau, Ian
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
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IGI Global
1
Springer International Publishing
1
Published in...
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Journal of business research : JBR
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of retailing and consumer services
10
International journal of Indian culture and business management
7
The marketing review
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Information systems management
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
Advances in culture, tourism and hospitality research
1
Business/Economics
1
Chandos social media series
1
Cross-cultural buyer behavior
1
Emerald insight
1
European journal of innovation management : EJIM
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International marketing review
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
Operations management research : OMR ; advancing practice through theory
1
Social and environmental issues in advertising
1
Springer briefs in business
1
SpringerBriefs in Business
1
SpringerLink / Bücher
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
120
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
3
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
4
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
5
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
6
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
7
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
8
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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