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subject:"Consumer behaviour"
~person:"Madichie, Nnamdi O."
~type_genre:"Case study"
~type_genre:"Handbook"
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Entrepreneurship marketing : principles and practice of SME marketing
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Understanding consumers in entrepreneurship marketing
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 79-95)
.
2011
Persistent link: https://www.econbiz.de/10008822549
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