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subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Green advertising and the reluctant consumer
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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ECONIS (ZBW)
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Creating the critical consumer : Helen Woodward and Hazel Kyrk on self-determination and the good life
Tadajewski, Mark
- In:
The Routledge companion to marketing and feminism
,
(pp. 31-44)
.
2022
Persistent link: https://www.econbiz.de/10014474306
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2
Hispanic (or Latinx) identification, consumption and acculturation
Torres, Luis E.
;
Hartley, Phillip
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 160-169)
.
2022
Persistent link: https://www.econbiz.de/10013502449
Saved in:
3
Re-interpreting marketing's role in the study of the Asian consumer
Ho, Foo Nin
;
Wong, Jared
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 170-180)
.
2022
Persistent link: https://www.econbiz.de/10013502454
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4
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
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5
Closing the loop : intentional fashion design defined by recycling technologies
Niinimäki, Kirsi
;
Karell, Essi
- In:
Technology-driven sustainability : innovation in the …
,
(pp. 7-25)
.
2020
Persistent link: https://www.econbiz.de/10012104414
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6
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
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7
The effect of internal, external, and interactive marketing on customer decisions
Wulandari, A.
;
Suryawardani, B.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 35-39)
.
2020
Persistent link: https://www.econbiz.de/10012224749
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8
Predicting VR adoption on e-commerce platforms using TAM and porter five forces
Mon, C. S.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 176-179)
.
2020
Persistent link: https://www.econbiz.de/10012226343
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9
An exact algorithm for the edge coloring by total labeling problem
Borghini, Fabrizio
;
Méndez-Díaz, Isabel
;
Zabala, Paula
- In:
Operations research and systems : XVIII …
,
(pp. 11-31)
.
2020
Persistent link: https://www.econbiz.de/10012167771
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10
Measuring and managing expectations: consumer confidence as an economic indicator, 1920s-1970s
Logemann, Jan
- In:
Futures past : economic forecasting in the 20th and …
,
(pp. 43-74)
.
2020
Persistent link: https://www.econbiz.de/10012306135
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