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subject:"Consumer behaviour"
~type_genre:"Glossar enthalten"
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Consumer behaviour
Entscheidung
9
Decision
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Konsumentenverhalten
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Management
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USA
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United States
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Behavioral economics
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Business economics
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Thesis
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Kardes, Frank R.
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Soman, Dilip
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Zhuo, Yue
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ECONIS (ZBW)
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The last mile : creating social and economic value from behavioral insights
Soman, Dilip
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2015
Persistent link: https://www.econbiz.de/10011382094
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Consumer behavior and managerial decision making
Kardes, Frank R.
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2002
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2. ed
Persistent link: https://www.econbiz.de/10001820142
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