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subject:"Deutschland"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"SpringerLink / Bücher"
~subject:"Consumer behaviour"
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Deutschland
Consumer behaviour
Marketing
552
Marketingmanagement
121
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70
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59
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51
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50
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31
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Kreutzer, Ralf T.
5
Lammenett, Erwin
4
Zerres, Christopher
4
El-Bassiouny, Noha
3
Jafari, Aliakbar
3
Kleinaltenkamp, Michael
3
Kuß, Alfred
3
Sandıkçı, Özlem
3
Schieblon, Claudia
3
Bruhn, Manfred
2
Demangeot, Catherine
2
Kipnis, Eva
2
Kirchgeorg, Manfred
2
Lim, Weng Marc
2
Merunka, Dwight R.
2
Pullig, Chris
2
Reich, Michael
2
Reinecke, Sven
2
Rempel, Jan Eric
2
Tomczak, Torsten
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Umbach, Günter
2
Woisetschläger, David
2
Zerres, Michael P.
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Ahlert, Dieter
1
Akbar, Payam
1
Akhtar, Pervaiz
1
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1
Angulo-Altamirano, Eladio
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Askegaard, Søren
1
Backhaus, Christof
1
Backhaus, Klaus
1
Baek, Minjung
1
Banaszak, Marc
1
Barnier, Virginie De
1
Barnier, Virginie de
1
Bauer, András
1
Bauer, Hans H.
1
Best, Susy F.
1
Bethge, Gesa
1
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Technische Universität Braunschweig
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Journal of business research : JBR
SpringerLink / Bücher
Europäische Hochschulschriften / 5
50
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37
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30
Lehrbuch
28
Springer eBook Collection / Business and Economics
26
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21
Springer eBook Collection
20
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Wirtschaftswissenschaft
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
14
Neue betriebswirtschaftliche Forschung : Nbf
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing theory
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Schriften zu Marketing und Management
12
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
Journal of marketing management : MM
11
Arbeitspapier / Institut für Marketing, Universität Mannheim
10
Jahrbuch der Absatz- und Verbrauchsforschung
10
Journal of Islamic marketing
10
Research
10
Schriftenreihe Hochschulmarketing
10
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Berichte aus der Betriebswirtschaft
9
Erfurter Hefte zum angewandten Marketing
9
Markt und Konsum
9
Psychology & marketing
9
Schriften zum Marketing
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Cogent business & management
8
European journal of marketing : EJM
8
Gabler-Edition Wissenschaft
8
Handelsforschung
8
Ifo Schnelldienst
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ECONIS (ZBW)
131
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1
Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
2
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
3
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
4
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
5
Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
6
STIRPAT for marketing : an introduction, expansion, and suggestions for future use
Kilbourne, William E.
;
Thyroff, Anastasia E.
- In:
Journal of business research : JBR
108
(
2020
),
pp. 351-361
Persistent link: https://www.econbiz.de/10012175354
Saved in:
7
Contributions to attention based marketing : foundations, insights, and challenges
Orquin, Jacob Lund
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 85-90
Persistent link: https://www.econbiz.de/10012237778
Saved in:
8
What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco
;
Vidden, Chad
;
Schomaker, Judith
- In:
Journal of business research : JBR
111
(
2020
),
pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
Saved in:
9
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
10
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
He, Hongwei
;
Harris, Lloyd C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 176-182
Persistent link: https://www.econbiz.de/10012257552
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