Emini, Adelina; Merovci, Safet - In: Business systems research : a system view accross … 12 (2021) 2, pp. 1-16
Background: Digital marketing is a new form of business management and promotion, namely promoting services and products of (SMEs)small and medium enterprises. Despite the importance of digital marketing, SMEs in developing and post-transition countries still do not fully utilize the benefits of...