Covarrubias, Jorge; Thach, Liz - In: Wine Economics and Policy 4 (2015) 2, pp. 110-115
Mexico has been producing wine since the 1500, yet very little is known about their viticulture, enology, and marketing practices. This qualitative research study was designed to shed more light on these issues. Based on 10 in-depth interviews with winery owners and winemakers in the Valle de...