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subject:"Erfolgsfaktor"
subject:"Wettbewerbsstrategie"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Entrepreneurship approach"
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Search: subject_exact:"Small and medium-sized enterprises"
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Erfolgsfaktor
Wettbewerbsstrategie
Entrepreneurship approach
KMU
36
SME
36
Marketing management
21
Marketingmanagement
21
Firm performance
8
Unternehmenserfolg
8
Beziehungsmarketing
5
Brand management
5
Business start-up
5
Innovation
5
Markenführung
5
Relationship marketing
5
Strategic management
5
Strategisches Management
5
Unternehmensgründung
5
Competitive analysis
4
Entrepreneurship
4
SMEs
4
Success factor
4
Wettbewerbsanalyse
4
B-to-B-Marketing
3
Business-to-business marketing
3
Competitive advantage
3
E-commerce
3
Electronic Commerce
3
Emerging economies
3
Innovation management
3
Innovationsmanagement
3
International market entry
3
Internationaler Markteintritt
3
Marketing
3
Schwellenländer
3
Wettbewerbsvorteil
3
entrepreneurial marketing
3
market orientation
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Australien
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Gilmore, Audrey
2
Akaka, Melissa Archpru
1
Ashill, Nicholas
1
Buccieri, Dominic
1
Carson, David
1
Francioni, Barbara
1
Gross, Andrew C.
1
Hulbert, Bev
1
Javalgi, Rajshekhar (Raj) G.
1
Komppula, Raija
1
Lindsay, Valerie
1
Liu, Zhiying
1
M'zungu, Simon
1
Merrilees, Bill
1
Miller, Dale
1
Musso, Fabio
1
O'Dwyer, Michele
1
Piercy, Niall
1
Reijonen, Helen
1
Roxas, Banjo
1
Taghian, Mehdi
1
Tan, Min
1
Vardiabasis, Demos
1
Victorio, Antong Andres G.
1
Whalen, Peter S.
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Journal of strategic marketing
International journal of entrepreneurship and small business
101
Small business economics : an entrepreneurship journal
61
Journal of small business and enterprise development
58
Journal of business research : JBR
56
International entrepreneurship and management journal
52
SpringerLink / Bücher
45
Journal of international entrepreneurship
41
International small business journal : researching entrepreneurship
39
International journal of business and globalisation : IJBG
32
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
28
International business review : the official journal of the European International Business Academy
27
International journal of entrepreneurial behaviour & research
27
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
27
Cogent business & management
26
Europäische Hochschulschriften / 5
25
International journal of entrepreneurship and small business : IJESB
25
Journal of business venturing
22
Journal of small business strategy
22
World review of entrepreneurship, management and sustainable development
22
Edward Elgar E-Book Archive
21
Entrepreneurship and regional development : an international journal
21
Journal of entrepreneurship in emerging economies
21
International journal of entrepreneurial venturing
20
Journal of innovation and entrepreneurship : JIE
20
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
20
International journal of entrepreneurship and innovation management
19
Journal of research in marketing and entrepreneurship : JRME
19
Small business economics : an international journal
19
International journal of entrepreneurial behavior & research
18
Journal of small business & enterprise development
18
The international journal of entrepreneurship and innovation
18
Entrepreneurial business and economics review : EBER
17
International journal of management & enterprise development : IJMED
17
Journal of Global Entrepreneurship Research : JGER
17
Journal of research in marketing and entrepreneurship
17
Competitiveness strategies for small states
16
Discussion paper series / IZA
16
Journal of small business and entrepreneurship : JSBE
16
Technological forecasting & social change : an international journal
16
Journal of enterprising culture
15
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ECONIS (ZBW)
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
3
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
4
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
5
Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev
;
Taghian, Mehdi
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
Saved in:
6
Entrepreneurial orientation and performance of microenterprises in an emerging economy
Lindsay, Valerie
;
Ashill, Nicholas
;
Roxas, Banjo
; …
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 631-656
Persistent link: https://www.econbiz.de/10010502953
Saved in:
7
Paths to success : an ambidexterity perspective on how responsive and proactive market orientation affect SMEs' business performance
Tan, Min
;
Liu, Zhiying
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 420-441
Persistent link: https://www.econbiz.de/10010417131
Saved in:
8
Key decisions and changes in internationalization strategies : the case of smaller firms
Francioni, Barbara
;
Musso, Fabio
;
Vardiabasis, Demos
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10009768651
Saved in:
9
The adoption of market orientation in SMEs : required capabilities and relation to success
Reijonen, Helen
;
Komppula, Raija
- In:
Journal of strategic marketing
18
(
2010
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10003956272
Saved in:
10
Improving marketing : operations cross-functional relationships
Piercy, Niall
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 337-356
Persistent link: https://www.econbiz.de/10008650953
Saved in:
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