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subject:"Frankreich"
subject:"United States"
~person:"Gupta, Shruti"
~subject:"Consumer behaviour"
~type:"article"
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Gupta, Shruti
Khare, Arpita
58
Chawla, Deepak
21
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Parayitam, Satyanarayana
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International journal of Indian culture and business management : IJICBM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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1
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
2
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
3
Antecedents of cause marketing : an assessment of psychographic and demographic factors on the consumer's purchase behaviour
Gupta, Shruti
- In:
Asia-Pacific journal of management research and innovation
15
(
2019
)
4
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012160718
Saved in:
4
Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal
Gupta, Shruti
;
Srivastav, Pratish
- In:
The international review of retail, distribution and …
26
(
2016
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10011534228
Saved in:
5
The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar
;
Gupta, Shruti
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
Saved in:
6
The BOP consumer's ethical evaluation of target marketing
Gupta, Shruti
;
Pirsch, Julie
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 358-378
Persistent link: https://www.econbiz.de/10011515101
Saved in:
7
An empirical examination of a multinational ethical dilemma : the issue of child labour
Gupta, Shruti
;
Pirsch, Julie
;
Girard, Tulay
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10008701390
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