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subject:"Geschichte"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring"
~subject:"Beziehungsmarketing"
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Geschichte
Beziehungsmarketing
Fashion
22
Mode
22
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
10
Markenführung
10
Bekleidungsindustrie
8
Clothing industry
8
Textile distribution
6
Textilhandel
6
Online retailing
5
Online-Handel
5
Brand image
3
Fashion marketing
3
Luxury goods
3
Luxusgüter
3
Markenimage
3
Relationship marketing
3
Social Web
3
Social web
3
Virtual reality
3
Virtuelle Realität
3
Augmented reality
2
Business start-up
2
Clothing
2
Computerspiel
2
Consumer decision-making
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Entrepreneurship
2
Fashion retailing
2
Indonesia
2
Indonesien
2
Internet marketing
2
Marketing
2
Online-Marketing
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Retail trade
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Unternehmensgründung
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English
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Barros Costa, Evandro de
1
Buckingham, Christopher
1
Kim, Sang Jin
1
Ko, Eunju
1
Landim, André R. D.
1
Moura, J. Antão B.
1
Pereira, Artur M.
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Vieira, Thales
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Yoo, Jiwon
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Asia Pacific journal of marketing and logistics
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
Journal of retailing and consumer services
18
Journal of fashion marketing and management
14
Journal of business research : JBR
9
Cogent business & management
5
International journal of business and globalisation : IJBG
3
Journal of global fashion marketing : JGfM
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
International journal of management practice : IJMP
2
International journal of retail & distribution management
2
Journal of historical research in marketing
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Analytical modeling research in fashion business
1
Asian Academy of Management journal : AAMJ
1
BTE-Fachdokumentation
1
Beiträge zur Erforschung der deutschen Zeitschrift
1
Business and Economic Research : BER
1
Business history
1
Central European business review : CEBR
1
Corporate governance : international journal of business in society
1
Digital business
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Engaging consumers through branded entertainment and convergent media
1
Entrepreneurial business and economics review : EBER
1
European journal of international management : EJIM
1
Global business review
1
Global marketing strategies for the promotion of luxury goods
1
Hamburger Schriften zur Marketingforschung
1
History of retailing and consumption
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of business and economics
1
International journal of business environment : IJBE
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
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ECONIS (ZBW)
3
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Helping online fashion customers help themselves : personalised recommender systems
Pereira, Artur M.
;
Barros Costa, Evandro de
;
Vieira, Thales
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 17-33)
.
2023
Persistent link: https://www.econbiz.de/10013542055
Saved in:
3
Crowdfunding nascent fashion brands
Buckingham, Christopher
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 117-132)
.
2023
Persistent link: https://www.econbiz.de/10013542138
Saved in:
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