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subject:"Geschichte"
~isPartOf:"European research studies"
~subject:"Markenführung"
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European research studies
Journal of fashion marketing and management
55
Journal of retailing and consumer services
23
Journal of global fashion marketing : JGfM
20
Journal of business research : JBR
18
The journal of brand management : an international journal
9
The journal of product & brand management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Asia Pacific journal of marketing and logistics
7
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
6
International journal of consumer studies
6
International journal of retail & distribution management
6
Business history
5
International journal of retail and distribution management
5
Sustainability in fashion : a cradle to upcycle approach
5
Cogent business & management
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
International journal of advertising : the review of marketing communications
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International journal of business and globalisation : IJBG
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International journal of production economics
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Springer Series in Fashion Business
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The artification of luxury fashion brands : synergies, contaminations, and hybridizations
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Contemporary case studies on fashion production, marketing and operations
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International journal of islamic marketing and branding
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Journal of global marketing
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Journal of historical research in marketing
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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Springer eBook Collection
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Springer eBook Collection / Business and Management
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SpringerLink / Bücher
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Sustainable Luxury : An International Perspective
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Transportation research / E : an international journal
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Baltic Journal of Economic Studies
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Brands : interdisciplinary perspectives
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Building corporate identity, image and reputation in the digital era
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Aspects influencing purchasing decision, based on fashion purchasing attitudes
Spychalska-Wojtkiewicz, Monika
;
Klein, Monika
; …
- In:
European research studies
25
(
2022
)
3
,
pp. 256-272
Persistent link: https://www.econbiz.de/10013532341
Saved in:
2
Multi-sided digital platforms' application in SMEs' fashion brands internet-enabled international marketing
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
European research studies
24
(
2021
)
3B
,
pp. 739-748
Persistent link: https://www.econbiz.de/10012666819
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