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subject:"Geschichte"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Geschichte
Internet marketing
Konsumentenverhalten
Fashion
6
Mode
6
Consumer behaviour
5
Brand management
3
Markenführung
3
Social Web
3
Social web
3
Brand image
2
Markenimage
2
Online-Marketing
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fashion
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Advertising
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Advertising effects
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Bekleidungsindustrie
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Beziehungsmarketing
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Brand loyalty
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Clothing industry
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Fashion brands
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Innovation diffusion
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Innovationsdiffusion
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Instagram
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International marketing
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Internationales Marketing
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Markenartikel
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Markentreue
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Market segmentation
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Online retailing
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Online-Handel
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Amjad, Fiza
1
Aslam, Madiha
1
Baig, Sajjad Ahmad
1
Dua, Sahil
1
Gillani, Syed Hussain Mustafa
1
Guerreiro, João Pedro Silva Martins
1
Juaneda Ayensa, Emma
1
Kapoor, Payal S.
1
Kiran, Faiqa
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Lodhi, Suleman Aziz
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Loureiro, Sandra Maria Correia
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Mosquera, Ana
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Olarte Pascual, Cristina
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Sabbir, Rizwan
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Serra, Jessica
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Journal of promotion management : innovations in planning and applied research
Journal of fashion marketing and management
141
Journal of retailing and consumer services
66
Journal of business research : JBR
43
Journal of global fashion marketing : JGfM
36
International journal of consumer studies
24
Asia Pacific journal of marketing and logistics
15
Cogent business & management
15
International journal of retail & distribution management
15
Young consumers : insight and ideas for responsible marketers
15
The international review of retail, distribution and consumer research
14
International journal of retail and distribution management
12
The journal of product & brand management
11
The journal of brand management : an international journal
10
International journal of business and globalisation : IJBG
9
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Psychology & marketing
9
International journal of advertising : the review of marketing communications
7
Qualitative market research : an international journal
7
Cleaner and responsible consumption
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Springer eBook Collection
6
Sustainability in fashion : a cradle to upcycle approach
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
6
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
History of retailing and consumption
5
Journal of global marketing
5
Journal of international consumer marketing
5
Journal of marketing management : MM
5
Technological forecasting & social change : an international journal
5
Transportation research / E : an international journal
5
Australasian marketing journal
4
Business strategy and the environment
4
Electronic commerce research
4
International journal of islamic marketing and branding
4
International journal of production economics
4
International journal of production research
4
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ECONIS (ZBW)
5
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5
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1
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
Impact of internal brand management on brand performance : an empirical investigation of fashion brand
Aslam, Madiha
;
Gillani, Syed Hussain Mustafa
;
Usman, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 405-426
Persistent link: https://www.econbiz.de/10013550364
Saved in:
3
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
4
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
Omnichannel shopper segmentation in the fashion industry
Mosquera, Ana
;
Juaneda Ayensa, Emma
;
Olarte Pascual, …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
5
,
pp. 681-699
Persistent link: https://www.econbiz.de/10012179057
Saved in:
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