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subject:"Geschichte"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Bekleidung"
~subject:"Social Web"
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Geschichte
Bekleidung
Social Web
Fashion
13
Mode
13
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
9
Markenführung
9
Brand
8
Markenartikel
8
Brand image
5
Luxury goods
5
Luxusgüter
5
Markenimage
5
Internet marketing
4
Online-Marketing
4
Social web
4
Bekleidungsindustrie
3
Clothing industry
3
China
2
Product counterfeiting
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Produktpiraterie
2
Social media
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Advertising effects
1
Attitudes
1
Beziehungsmarketing
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Brand extension
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Brand positioning
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Brand relevance
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Branding
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Celebrity endorsement
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Celebrity-Werbung
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Central Africa
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Co-branding
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Counterfeit
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Customer value
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Emotion
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Emotion analysis
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Fast-fashion brands
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Fuxman, Leonora
1
Gadzinski, Gregory
1
Grigoriou, Nicholas
1
Hack-Polay, Dieu
1
Hur, Songyee
1
Lee, Jung Eun
1
Liu, Sindy
1
Mahmoud, Ali B.
1
Mohr, Iris
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Naeem, Muhammad
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Ozuem, Wilson
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Perry, Patsy
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The journal of brand management : an international journal
Journal of fashion marketing and management
43
Journal of retailing and consumer services
20
Journal of global fashion marketing : JGfM
12
Journal of business research : JBR
11
International journal of consumer studies
10
Young consumers : insight and ideas for responsible marketers
10
Cogent business & management
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
Journal of Islamic marketing
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Electronic commerce research
3
Journal of consumer behaviour
3
Journal of consumer marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : innovations in planning and applied research
3
Promoting organizational performance through 5G and agile marketing
3
Qualitative market research : an international journal
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
The journal of product & brand management
3
Business history
2
Cleaner and responsible consumption
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Global business review
2
History of retailing and consumption
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
International journal of retail & distribution management
2
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of customer behaviour
2
Journal of historical research in marketing
2
Journal of marketing communications
2
Journal of marketing management : MM
2
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ECONIS (ZBW)
4
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1
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
2
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
3
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
4
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
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