//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Geschichte"
~person:"Andreu Domingo, David"
~person:"Mahn, Luisa"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mode"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Geschichte
Internet marketing
Fashion
3
Mode
3
Online-Marketing
3
Brand management
2
Markenführung
2
Social Web
2
Social web
2
Brand loyalty
1
Consumer behaviour
1
Credibility
1
Deutschland
1
Facebook
1
Germany
1
Glaubwürdigkeit
1
Influencer
1
Konsumentenverhalten
1
Low-cost
1
Low-cost strategy
1
Markentreue
1
Marketing
1
Niedrigpreisstrategie
1
Perception
1
Primark
1
Social media
1
Textile distribution
1
Textilhandel
1
Wahrnehmung
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Graue Literatur
1
Non-commercial literature
1
Language
All
English
2
German
1
Author
All
Andreu Domingo, David
Mahn, Luisa
Ko, Eunju
7
Ozuem, Wilson
7
Ranfagni, Silvia
4
Azemi, Yllka
3
Berg, Maxine
2
Boardman, Rosy
2
Bonilla Quijada, María del Rocío
2
Bonsón-Fernández, Rocío
2
Bosah, Genevieve
2
Brooksworth, Frederica
2
Bug, Peter
2
Del Olmo Arriaga, Josep Lluis
2
Escobar-Rodríguez, Tomás
2
Fiore, Ann Marie
2
Fuxman, Leonora
2
Grigoriou, Nicholas
2
Gundle, Stephen
2
Hack-Polay, Dieu
2
Igelbrink, Jörg
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
König, René
2
Loureiro, Sandra Maria Correia
2
Madsen, Dag Øivind
2
Mahmoud, Ali B.
2
Mogaji, Emmanuel
2
Mohr, Iris
2
Slåtten, Kåre
2
Vänskä, Annamari
2
Yoo, Jinyoung Jinnie
2
Abeysekera, Nalin
1
Adreu Domingo, David
1
Ahuja, Vandana
1
Ahuja, Yukti
1
Akrout, Houcine
1
Alevizou, Panayiota J.
1
Alosaimi, S. I.
1
Amir, Iwan
1
Amorim, Marlene
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Markstones-Arbeitspapiere
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Wirkung von virtuellen Verkaufstools (Hauls) im Influencer Branding auf die wahrgenommene Authentizität von Social Media Influencern sowie das Brand Attachment von Konsumenten
Burmann, Christoph
;
Mahn, Luisa
-
2021
Persistent link: https://www.econbiz.de/10012618066
Saved in:
2
Social Media Influencers in virtual selling tools? : how do consumers perceive the influencer's role in fashion hauls on Instagram, and how do these perceptions affect purchase int...
Mahn, Luisa
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
5
,
pp. 52-58
Persistent link: https://www.econbiz.de/10014373828
Saved in:
3
Facebook in the low-cost fashion sector : the case of Primark
Del Olmo Arriaga, Josep Lluis
;
Andreu Domingo, David
; …
- In:
Journal of fashion marketing and management
21
(
2017
)
4
,
pp. 512-522
Persistent link: https://www.econbiz.de/10011795882
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->