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subject:"Geschichte"
~person:"Bai, Huifeng"
~person:"Barnes, Liz"
~subject:"Einzelhandel"
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Geschichte
Einzelhandel
Fashion
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Textile distribution
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Brand management
5
Consumer behaviour
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Retail trade
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China
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branding
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country of origin
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fashion
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retail brands
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Bai, Huifeng
Barnes, Liz
Bagai, Smita
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Flath, David
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Kumar, Sandeep
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Madhani, Pankaj M.
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McColl, Julie
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Huang, Simin
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Martínez-de-Albéniz, Victor
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Country of origin effect : looking back and moving forward
1
International journal of retail & distribution management
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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1
Motives behind retailers' post-entry expansion : evidence from the Chinese luxury fashion market
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012434264
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
3
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
4
Luxury retailers' entry and expansion strategies in China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
Saved in:
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