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subject:"Geschichte"
~subject:"Brand management"
~type:"article"
~type_genre:"Fallstudie"
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Geschichte
Brand management
Fashion
30
Mode
30
Bekleidungsindustrie
13
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13
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8
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8
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5
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Broos, Maaike
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Doyle, Stephen A.
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Foroudi, Pantea
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Guercini, Simone
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Imani, Saheb
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Lari, Helnaz Ahmadi
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Marrewijk, Alfons van
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Moore, Christopher M.
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Brands : interdisciplinary perspectives
1
Building corporate identity, image and reputation in the digital era
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
5
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1
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
2
Retail stores as brands : performances, theatre and space
Marrewijk, Alfons van
;
Broos, Maaike
- In:
Brands : interdisciplinary perspectives
,
(pp. 145-166)
.
2015
Persistent link: https://www.econbiz.de/10010477897
Saved in:
3
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
4
The temporary store : a new marketing tool for fashion brands
Surchi, Micaela
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 257-270
Persistent link: https://www.econbiz.de/10009232516
Saved in:
5
The evolution of a luxury brand : the case of Prada
Moore, Christopher M.
;
Doyle, Stephen A.
- In:
International journal of retail & distribution management
38
(
2010
)
11/12
,
pp. 915-927
Persistent link: https://www.econbiz.de/10008759903
Saved in:
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