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subject:"Globalisierung"
type_genre:"Multi-volume publication"
~person:"Dimitratos, Pavlos"
~person:"Doole, Isobel"
~type_genre:"Case study"
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Globalisierung
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Entrepreneurship marketing : principles and practice of SME marketing
1
International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
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2
The global smaller firm in international entrepreneurship
Dimitratos, Pavlos
;
Plakoyiannaki, Emmanuella
; …
- In:
International business review : the official journal of …
19
(
2010
)
6
,
pp. 589-606
Persistent link: https://www.econbiz.de/10008697918
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