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subject:"Globalisierung"
~isPartOf:"Journal of international consumer marketing"
~subject:"Ethnische Gruppe"
~subject:"International marketing"
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Globalisierung
Ethnische Gruppe
International marketing
National culture
39
Nationalkultur
39
Consumer behaviour
33
Konsumentenverhalten
33
Cultural identity
12
Kulturelle Identität
12
consumer ethnocentrism
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Beniflah, Jake
1
Bizarrias, Flávio Santino
1
Cleveland, Mark
1
Cucato, Jussara da S. T.
1
Fazli-Salehi, Reza
1
Kaffashpoor, Azar
1
Laroche, Michel
1
Madadi, Rozbeh
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Mooij, Marieke K. de
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1
Tsai, Wanhsiu Sunny
1
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1
Zúñiga, Miguel Ángel
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Journal of international consumer marketing
Journal of business research : JBR
18
International marketing review
10
Journal of global marketing
10
Cross cultural management : an international journal
4
Discussion paper series / IZA
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
3
International journal of business and globalisation : IJBG
3
Journal of career development
3
Journal of international marketing
3
Marketing management : a cultural perspective
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Research in consumer behavior
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Technological forecasting & social change : an international journal
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AMS review : official publication of the Academy of Marketing Science
2
APSA 2010 Annual Meeting Paper
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Comparative economic research : Central and Eastern Europe
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Contributions to Management Science
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Human relations
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International business review : the official journal of the European International Business Academy
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of emerging markets
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International studies of management and organization
2
Journal of electronic commerce research : JECR
2
Journal of retailing and consumer services
2
Journal of world business : JWB
2
New global studies
2
New world marketing
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Organization : the critical journal of organization, theory and society
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Routledge communication series
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The journal of consumer marketing
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Advances in business strategy and competitive advantage (ABSCA) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advances in media, entertainment, and the Arts (AMEA) book series
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Advances in media, entertainment, and the arts (AMEA) book series
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ECONIS (ZBW)
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1
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
2
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
3
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
4
Choosing identity in the global cultural supermarket : the German consumption of the Afro-Brazilian Capoeira
Rocha, Mariana Bussab Porto da
;
Strehlau, Vivian Iara
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 194-209
Persistent link: https://www.econbiz.de/10012259375
Saved in:
5
Measuring cross-cultural differences of ethnic groups within nations : convergence or divergence of cultural values? : the case of the United States
Mooij, Marieke K. de
;
Beniflah, Jake
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011669316
Saved in:
6
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Saved in:
7
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua
;
Snell, Katy
;
Tsai, Wanhsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Saved in:
8
Measuring the ethnocentric tendencies of Iranian consumers : an assessment of validity and reliability of the CETSCALE
Sepehr, Sorush
;
Kaffashpoor, Azar
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 263-274
Persistent link: https://www.econbiz.de/10009717327
Saved in:
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