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subject:"Globalisierung"
~person:"Aaker, David A."
~person:"Ghemawat, Pankaj"
~subject:"Strategische Planung"
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Globalisierung
Strategische Planung
Strategisches Management
45
Strategic management
26
Marketing
15
Unternehmensplanung
15
Marketingmanagement
12
Marketing management
7
Multinationales Unternehmen
7
Transnational corporation
7
Globalization
6
Competitive strategy
5
Management
5
Wettbewerbsstrategie
5
Strategic planning
4
USA
4
United States
4
Industrial management
3
Interkulturelles Management
3
Internationales Marketing
3
Internationalisierung
3
Theorie
3
Theory
3
Consultancy services
2
Corporate planning
2
Geschichte
2
History
2
Markenpolitik
2
Operations Research
2
Spieltheorie
2
Unternehmensberatung
2
strategic management
2
Absatzplanung
1
Absatzpolitik
1
Absatztechnik
1
Betriebliche Wertschöpfung
1
Betriebsführung
1
Betriebsplanung
1
Betriebswirtschaftliche Einführungsschrift
1
Brand management
1
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English
20
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Aaker, David A.
Ghemawat, Pankaj
Grünig, Rudolf
35
Kühn, Richard
30
Grant, Robert M.
20
Hahn, Dietger
20
Kreikebaum, Hartmut
19
Rugman, Alan M.
16
Hammer, Richard M.
15
Al-Laham, Andreas
14
Welge, Martin K.
14
Hitt, Michael A.
13
Mintzberg, Henry
13
Pedersen, Torben
12
Thompson, Arthur A.
12
Verbeke, Alain
12
Strickland, Alonzo J.
10
Baum, Heinz-Georg
9
Coenenberg, Adolf Gerhard
9
Tietz, Bruno
9
Whittington, Richard
9
Buckley, Peter J.
8
Günther, Thomas
8
Lampel, Joseph
8
Lorange, Peter
8
Morschett, Dirk
8
Naylor, Thomas H.
8
Winzer, Petra
8
Behnam, Michael
7
Besanko, David
7
Bryson, John M.
7
Etemad, Hamid
7
Hax, Arnoldo C.
7
Johnson, Gerry
7
Mudambi, Ram
7
Tallman, Stephen B.
7
Wildemann, Horst
7
Bamberger, Ingolf
6
Baum, Joel A. C.
6
Cuervo-Cazurra, Alvaro
6
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Harvard business review : HBR
2
Fundamentals of business strategy ; Vol. 5
1
Michael Porter ; Vol. 4
1
Ronald series on marketing management
1
Wiley series on marketing management
1
Source
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
9
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1
Globalization in the age of Trump
Ghemawat, Pankaj
- In:
Harvard business review : HBR
95
(
2017
)
4
,
pp. 112-123
Persistent link: https://www.econbiz.de/10011685957
Saved in:
2
The cosmopolitan corporation
Ghemawat, Pankaj
- In:
Harvard business review : HBR
89
(
2011
)
5
,
pp. 92-99
Persistent link: https://www.econbiz.de/10008991308
Saved in:
3
Cases about redefining global strategy
Ghemawat, Pankaj
;
Siegel, Jordan I.
-
2011
Persistent link: https://www.econbiz.de/10009317786
Saved in:
4
New frontiers in international strategy
Ricart i Costa, Joan E.
;
Enright, Michael J.
;
Ghemawat, …
-
2010
Persistent link: https://www.econbiz.de/10003889385
Saved in:
5
Strategy and the business landscape
Ghemawat, Pankaj
-
2010
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874035
Saved in:
6
Strategy and the business landscape
Ghemawat, Pankaj
-
2010
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004944161
Saved in:
7
Semiglobalization and international business strategy
Ghemawat, Pankaj
-
2008
Persistent link: https://www.econbiz.de/10003653553
Saved in:
8
Redefining global strategy : crossing borders in a world where differences still matter
Ghemawat, Pankaj
-
2007
Persistent link: https://www.econbiz.de/10003426664
Saved in:
9
Strategy and the business landscape
Ghemawat, Pankaj
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10002811846
Saved in:
10
Strategy and the business landscape
Ghemawat, Pankaj
(
contributor
)
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004856149
Saved in:
1
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