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subject:"Großbritannien"
~subject:"Australien"
~subject:"Event-Marketing"
~type_genre:"Case study"
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Search: subject_exact:"Freizeitwirtschaft"
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Großbritannien
Australien
Event-Marketing
Freizeitwirtschaft
42
Leisure industries
42
Event marketing
7
USA
7
United States
7
Deutschland
6
Germany
6
Beziehungsmarketing
3
Creative industries
3
Dienstleistungsmarketing
3
Erfolgsfaktor
3
Gastgewerbe
3
Hospitality industry
3
Kreativsektor
3
Marketingmanagement
3
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3
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3
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3
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3
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3
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2
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2
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Australia
2
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2
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Erlebnismarketing
2
Familie-Beruf
2
Firm location choice
2
Firm performance
2
Freizeitmarkt
2
Freizeitverhalten
2
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2
Globalization
2
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Article
8
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4
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Case study
Article in journal
49
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49
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23
Book section
23
Fallstudie
12
Graue Literatur
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9
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9
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7
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5
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English
10
German
2
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Hussels, Stephanie
2
Molian, David
2
Batt, Verena
1
Bharwani, Sonia
1
Bruhn, Manfred
1
Carù, Antonella
1
Cova, Bernard
1
Grandy, Gina
1
Hansen, Carsten Jahn
1
Lorentzen, Anne
1
Mösel, Suzanne
1
Taylor, Peter
1
Tombs, Esther Landells
1
Trischler, Jakob
1
Zehrer, Anita
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Dänemark / Erhvervs- og Byggestyrelsen
1
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International review of entrepreneurship : IRE
2
Innovations in services marketing and management : strategies for emerging economies
1
International journal of management and decision making : IJMDM
1
Journal of vacation marketing : an international journal
1
Managing consumer services : factory or theater?
1
Marketing : ZFP ; journal of research and management
1
Materialien zur Regionalentwicklung und Raumordnung
1
Qualitative research in organizations and management : an international journal
1
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ECONIS (ZBW)
12
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1
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
Saved in:
2
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
3
The city in the experience economy : role and transformation
Lorentzen, Anne
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10010458011
Saved in:
4
Service design : suggesting a qualitative multistep approach for analyzing and examining theme park experiences
Trischler, Jakob
;
Zehrer, Anita
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10009502392
Saved in:
5
Mitarbeitende als Erlebnisprovider : theoretische Fundierung und empirische Untersuchung an einem Fallbeispiel
Bruhn, Manfred
;
Batt, Verena
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 208-220
Persistent link: https://www.econbiz.de/10009271598
Saved in:
6
Torkildsen's sport and leisure management
Taylor, Peter
(
contributor
)
-
2011
-
6th ed.
Persistent link: https://www.econbiz.de/10009297603
Saved in:
7
CoApe! : live life adventurously case study part b : eight hundred pound gorilla?
Hussels, Stephanie
;
Molian, David
- In:
International review of entrepreneurship : IRE
8
(
2010
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10009153642
Saved in:
8
CoApe! : live life adventurously case study part a : monkeying around?
Hussels, Stephanie
;
Molian, David
- In:
International review of entrepreneurship : IRE
8
(
2010
)
4
,
pp. 337-346
Persistent link: https://www.econbiz.de/10009153643
Saved in:
9
The effectiveness of environmental education as a tool for social inclusion : a case study
Tombs, Esther Landells
- In:
International journal of management and decision making …
10
(
2009
)
3/4
,
pp. 190-200
Persistent link: https://www.econbiz.de/10003850774
Saved in:
10
Growth through experiences : ten case studies of Danish businesses in the experience economy
2008
Persistent link: https://www.econbiz.de/10003871754
Saved in:
1
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