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subject:"International competition"
subject:"Productivity"
~isPartOf:"Journal of international consumer marketing"
~person:"Punyatoya, Plavini"
~subject:"Konsumentenverhalten"
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International competition
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Konsumentenverhalten
Brand extension
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Brand image
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Brand management
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Consumer behaviour
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India
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Indien
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International marketing
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Internationales Marketing
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Markenführung
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Punyatoya, Plavini
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Journal of international consumer marketing
International journal of business and emerging markets : IJBEM
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International journal of business excellence
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International journal of business information systems : IJBIS
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International journal of business innovation and research
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Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
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