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subject:"International market entry"
type_genre:"Hochschulschrift"
~person:"Hume, Craig"
~person:"Nocke, Volker"
~type_genre:"Fallstudie"
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International market entry
Auslandsinvestition
3
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Hume, Craig
Nocke, Volker
Friedmann, Carina
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Wang, Caroline S.
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Han, Sun Sheng
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Essays in international trade
Conteduca, Francesco Paolo
-
2018
Persistent link: https://www.econbiz.de/10012123080
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Essays on multinational firms and international trade
Kazakova, Ekaterina
-
2018
Persistent link: https://www.econbiz.de/10011915504
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3
Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
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