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subject:"International marketing"
~isPartOf:"Advertising in developing and emerging countries : the economic, political and social context"
~isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg"
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Search: subject_exact:"Nationalkultur"
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International marketing
National culture
6
Nationalkultur
6
Advertising
3
Internationales Marketing
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Advertising industry
2
Werbewirtschaft
2
Werbung
2
2000-2010
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Brand
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Brand management
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Comparison
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Consumer behaviour
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Alozie, Emmanuel C.
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Advertising in developing and emerging countries : the economic, political and social context
European business review : EBR ; the official journal of the International Management Centres, Europe
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
Journal of business research : JBR
12
International marketing review
10
Journal of global marketing
9
Journal of international consumer marketing
4
Cross cultural management : an international journal
3
Journal of international marketing
3
Marketing management : a cultural perspective
3
Research in consumer behavior
3
AMS review : official publication of the Academy of Marketing Science
2
Contributions to Management Science
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of emerging markets
2
Journal of electronic commerce research : JECR
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
New world marketing
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Asian dimensions of services marketing
1
Cross cultural & strategic management
1
Deep knowledge of B2B relationships within and across borders
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Economic review : journal of economics & business
1
European journal of marketing : EJM
1
Global business and organizational excellence : GBOE
1
Global journal of business research : GJBR
1
Inside marketing : practices, ideologies, devices
1
International business review : the official journal of the European International Business Academy
1
International journal of business and emerging markets : IJBEM
1
International journal of business anthropology
1
International journal of electronic business : IJEB
1
International journal of export marketing
1
International journal of management & enterprise development : IJMED
1
International journal of management and economics
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands
Gaur, Sanjaya Singh
;
Bathula, Hanoku
;
Valcarcel Diaz, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 477-494
Persistent link: https://www.econbiz.de/10011443126
Saved in:
2
Der Einfluss der Landeskultur auf die Qualitätsorientierung der Mitarbeiter und Wettbewerbsvorteile in der internationalen Produktpolitik : empirische Basis und kulturpsychologisch...
Töpfer, Armin
;
Duchmann, Christian
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 43-75)
.
2011
Persistent link: https://www.econbiz.de/10008841584
Saved in:
3
Advertising and globalization : the transmission of culture in Nigerian print advertising
Alozie, Emmanuel C.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 21-41)
.
2011
Persistent link: https://www.econbiz.de/10009262006
Saved in:
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