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subject:"International marketing"
~isPartOf:"Advertising in developing and emerging countries : the economic, political and social context"
~isPartOf:"Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg"
~subject:"USA"
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International marketing
USA
National culture
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Nationalkultur
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Advertising
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Advertising industry
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Internationales Marketing
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Werbewirtschaft
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Werbung
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2000-2010
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Comparison
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Competitive advantage
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Imperialism
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Imperialismus
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Indonesia
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Japan
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Nigeria
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Print advertising
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Printwerbung
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Alozie, Emmanuel C.
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Duchmann, Christian
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Töpfer, Armin
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Advertising in developing and emerging countries : the economic, political and social context
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
Cross cultural management : an international journal
16
Journal of business research : JBR
14
Journal of international consumer marketing
13
International marketing review
11
Journal of global marketing
11
Journal of global information management : an official publication of the Information Resources Management Association
5
International journal of cross cultural management : CCM
4
Journal of business ethics : JOBE
4
Journal of euromarketing
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international marketing
4
Journal of world business : JWB
4
Marketing management : a cultural perspective
4
Journal of career development
3
Journal of managerial issues : JMI
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Psychology & marketing
3
Research in consumer behavior
3
AMS review : official publication of the Academy of Marketing Science
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Asian business & management
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Australasian marketing journal
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Contributions to Management Science
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Cross-cultural knowledge management : fostering innovation and collaboration inside the multicultural enterprise
2
Cultural ergonomics
2
Discussion paper series / IZA
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Industrial relations : a journal of economy & society
2
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of emerging markets
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of electronic commerce research : JECR
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of organizational change management
2
Journal of technology management in China
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Journal of the Academy of Marketing Science
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Management international review : mir ; journal of international business
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NBER working paper series
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Der Einfluss der Landeskultur auf die Qualitätsorientierung der Mitarbeiter und Wettbewerbsvorteile in der internationalen Produktpolitik : empirische Basis und kulturpsychologisch...
Töpfer, Armin
;
Duchmann, Christian
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 43-75)
.
2011
Persistent link: https://www.econbiz.de/10008841584
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2
Advertising and globalization : the transmission of culture in Nigerian print advertising
Alozie, Emmanuel C.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 21-41)
.
2011
Persistent link: https://www.econbiz.de/10009262006
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