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subject:"International marketing"
~isPartOf:"Economic review : journal of economics & business"
~isPartOf:"Inside marketing : practices, ideologies, devices"
~type_genre:"Aufsatz im Buch"
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Economic review : journal of economics & business
Inside marketing : practices, ideologies, devices
Marketing management : a cultural perspective
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New world marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising in developing and emerging countries : the economic, political and social context
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Deep knowledge of B2B relationships within and across borders
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Meanings and messages : intercultural business communication
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Mapping the future of consumers
Cayla, Julien
;
Peñaloza, Lisa
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 320-340)
.
2011
Persistent link: https://www.econbiz.de/10008938700
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