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subject:"International marketing"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Nationalkultur"
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International marketing
Konsumentenverhalten
National culture
37
Nationalkultur
37
Cultural identity
14
Kulturelle Identität
14
Cross-cultural management
11
Culture
11
Interkulturelles Management
11
Corporate culture
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Unternehmenskultur
10
Multinationales Unternehmen
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Transnational corporation
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Welt
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World
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Kultur
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Consumer behaviour
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Corporate Social Responsibility
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Corporate social responsibility
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Takeover
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Übernahme
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China
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Corporate Governance
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Corporate governance
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Designation of origin
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Führungskräfte
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Herkunftsbezeichnung
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Innovation
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International market entry
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Internationaler Markteintritt
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Joint Venture
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Social values
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Arbeitsverhalten
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English
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Arora, Vibha
1
Beuthner, Christoph
1
Dmitrovič, Tanja
1
Fregidou-Malama, Maria
1
Friedrich, Maren
1
Herbes, Carsten
1
Hyder, Akmal S.
1
Jacobs, Nele
1
Malhotra, Gunjan
1
Mishra, Sita
1
Nes, Erik B.
1
Ramme, Iris
1
Reardon, James
1
Sekhon, Yasmin Kaur
1
Shukla, Yupal
1
Silkoset, Ragnhild
1
Swoboda, Bernhard
1
Szmigin, Isabelle
1
Vida, Irena
1
Yelkur, Rama
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International business review : the official journal of the European International Business Academy
International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
38
Journal of international consumer marketing
33
Journal of global marketing
24
International marketing review
17
Asia Pacific journal of marketing and logistics
16
Journal of retailing and consumer services
15
Journal of international marketing
10
Cross cultural management : an international journal
7
Cogent business & management
6
International journal of retail & distribution management
6
Journal of euromarketing
6
Psychology & marketing
6
The journal of consumer marketing
6
International journal of business and emerging markets : IJBEM
5
International journal of consumer studies
5
International journal of emerging markets
5
Journal of business ethics : JOBE
5
Journal of travel and tourism marketing
5
Australasian marketing journal
4
European journal of marketing : EJM
4
Journal of Islamic marketing
4
Journal of consumer behaviour : an international research review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of marketing communications
4
Marketing management : a cultural perspective
4
Central European business review : CEBR
3
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
3
Global journal of business research : GJBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics and management
3
Journal of electronic commerce research : JECR
3
Journal of marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Organizations and markets in emerging economies
3
Research in consumer behavior
3
AMS review : official publication of the Academy of Marketing Science
2
Advances in business strategy and competitive advantage (ABSCA) book series
2
Beyond Hofstede : culture frameworks for global marketing and management
2
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ECONIS (ZBW)
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1
Investigating the impact of consumers' patriotism and ethnocentrism on purchase intention : moderating role of consumer guilt and animosity
Mishra, Sita
;
Shukla, Yupal
;
Malhotra, Gunjan
;
Arora, Vibha
- In:
International business review : the official journal of …
32
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014373664
Saved in:
2
The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Jacobs, Nele
;
Swoboda, Bernhard
- In:
International business review : the official journal of …
32
(
2023
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014450234
Saved in:
3
Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents
Beuthner, Christoph
;
Friedrich, Maren
;
Herbes, Carsten
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10011887321
Saved in:
4
Impact of culture on marketing of health services : elekta in Brazil
Fregidou-Malama, Maria
;
Hyder, Akmal S.
- In:
International business review : the official journal of …
24
(
2015
)
3
,
pp. 530-540
Persistent link: https://www.econbiz.de/10011279679
Saved in:
5
Exploring the animosity domain and the role of affect in a cross-national context
Nes, Erik B.
;
Yelkur, Rama
;
Silkoset, Ragnhild
- In:
International business review : the official journal of …
21
(
2012
)
5
,
pp. 751-765
Persistent link: https://www.econbiz.de/10009578074
Saved in:
6
Purchase behavior in favor of domestic products in the West Balkans
Dmitrovič, Tanja
;
Vida, Irena
;
Reardon, James
- In:
International business review : the official journal of …
18
(
2009
)
5
,
pp. 523-535
Persistent link: https://www.econbiz.de/10003886356
Saved in:
7
The bicultural value system : undertaking research among ethnic audiences
Sekhon, Yasmin Kaur
;
Szmigin, Isabelle
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
6
,
pp. 751-771
Persistent link: https://www.econbiz.de/10003909388
Saved in:
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