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subject:"International marketing"
~person:"Aashish, Kumar"
~person:"Akram, Aneela"
~person:"Brettel, Malte"
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Aashish, Kumar
Akram, Aneela
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5
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
2
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
3
Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela
;
Merunka, Dwight
;
Akram, Muhammad Shakaib
- In:
International journal of emerging markets
6
(
2011
)
4
,
pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
Saved in:
4
Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
Saved in:
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