//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"International marketing"
~person:"Aashish, Kumar"
~person:"Apil, Ali Riza"
~person:"Raman, Prashant"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Nationalkultur"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
International marketing
National culture
4
Nationalkultur
4
Internationales Marketing
3
Brand
2
Brand image
2
Brand management
2
China
2
Consumer behaviour
2
Designation of origin
2
Globalisierung
2
Globalization
2
Herkunftsbezeichnung
2
India
2
Indien
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Russia
2
Russland
2
Turkey
2
Türkei
2
animosity
2
brand's perceived quality
2
ethnocentrism
2
global identity
2
willingness to buy
2
Internet marketing
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
USA
1
United States
1
Website
1
Western Europe
1
Westeuropa
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Aashish, Kumar
Apil, Ali Riza
Raman, Prashant
Cleveland, Mark
5
Mooij, Marieke K. de
3
Singh, Nitish
3
Balabanis, George
2
Bartikowski, Boris
2
Belk, Russell W.
2
Brewer, Paul
2
Capece, Guendalina
2
Christiansen, Bryan
2
Craig, C. S.
2
Cross, Samantha N. N.
2
Di Pillo, Francesca
2
Diehl, Sandra
2
Douglas, Susan P.
2
Falkenreck, Christine
2
Kotha, Suresh
2
Kuester, Sabine
2
Laroche, Michel
2
Manrai, Ajay K.
2
Mueller, Barbara
2
Papadopoulos, Nicolas G.
2
Rothaermel, Frank T.
2
Terlutter, Ralf
2
Venaik, Sunil
2
Yildiz, Emel
2
Yildiz, Salih
2
Akram, Aneela
1
Akram, Muhammad Shakaib
1
Alozie, Emmanuel C.
1
Areiza-Padilla, Jose Andres
1
Bae, Young Han
1
Bajde, Domen
1
Bathula, Hanoku
1
Belbağ, Aybegüm Güngördü
1
Beuthner, Christoph
1
Bizarrias, Flávio Santino
1
Bose, Tarun Kanti
1
more ...
less ...
Published in...
All
Journal of global marketing
2
Journal of electronic commerce research : JECR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
2
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
3
Culture and localization on the web : evidence from multinationals in Russia and Turkey
Yalcin, Serkan
;
Singh, Nitish
;
Dwivedi, Yogesh K.
; …
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10009295561
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->