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subject:"International marketing"
~person:"Aashish, Kumar"
~person:"Di Pillo, Francesca"
~person:"Raman, Prashant"
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International marketing
National culture
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Aashish, Kumar
Di Pillo, Francesca
Raman, Prashant
Cleveland, Mark
5
Mooij, Marieke K. de
3
Singh, Nitish
3
Balabanis, George
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Bartikowski, Boris
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Belk, Russell W.
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Capece, Guendalina
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Journal of global marketing
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Journal of marketing communications
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Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
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ECONIS (ZBW)
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Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
Global market and commercials : understanding cultural diversities
Calabrese, Armando
;
Capece, Guendalina
;
Costa, Roberta
; …
- In:
Knowledge and process management : the journal of …
22
(
2015
)
3
,
pp. 167-179
Persistent link: https://www.econbiz.de/10011471417
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