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subject:"International marketing"
~person:"Messner, Wolfgang"
~subject:"Kultur"
~subject:"Kulturelle Identität"
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Messner, Wolfgang
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South Asian journal of global business research : SAJGBR ; the official journal of the South Asian Academy of Management
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Geometrical measurement of cultural differences
Messner, Wolfgang
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 43-62
Persistent link: https://www.econbiz.de/10012608048
Saved in:
2
Cultural and individual differences in online reviews
Messner, Wolfgang
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
Saved in:
3
The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Messner, Wolfgang
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 298-313
Persistent link: https://www.econbiz.de/10011654433
Saved in:
4
Methodological issues in group-referenced measurement of Indian culture
Messner, Wolfgang
;
Schäfer, Norbert
- In:
South Asian journal of global business research : …
4
(
2015
)
2
,
pp. 226-250
Persistent link: https://www.econbiz.de/10011481765
Saved in:
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