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subject:"International marketing"
~person:"Messner, Wolfgang"
~subject:"Kultur"
~type_genre:"Article in journal"
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Messner, Wolfgang
Cleveland, Mark
6
Beugelsdijk, Sjoerd
4
Brewer, Paul
4
Mooij, Marieke K. de
4
Singh, Nitish
4
Venaik, Sunil
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Journal of global marketing
1
South Asian journal of global business research : SAJGBR ; the official journal of the South Asian Academy of Management
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The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Messner, Wolfgang
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 298-313
Persistent link: https://www.econbiz.de/10011654433
Saved in:
2
Methodological issues in group-referenced measurement of Indian culture
Messner, Wolfgang
;
Schäfer, Norbert
- In:
South Asian journal of global business research : …
4
(
2015
)
2
,
pp. 226-250
Persistent link: https://www.econbiz.de/10011481765
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