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subject:"International marketing"
~person:"Mooij, Marieke K. de"
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International marketing
National culture
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Internationales Marketing
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Mooij, Marieke K. de
Cleveland, Mark
5
Singh, Nitish
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Balabanis, George
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2
Belk, Russell W.
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Capece, Guendalina
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Terlutter, Ralf
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Yildiz, Salih
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Akram, Muhammad Shakaib
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International marketing review
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ECONIS (ZBW)
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Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
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2
Cross-cultural research in international marketing : clearing up some of the confusion
Mooij, Marieke K. de
- In:
International marketing review
32
(
2015
)
6
,
pp. 646-662
Persistent link: https://www.econbiz.de/10011517557
Saved in:
3
On the misuse and misinterpretation of dimensions of national culture
Mooij, Marieke K. de
- In:
International marketing review
30
(
2013
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009759151
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