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subject:"Internationaler Markteintritt"
type_genre:"Fallstudie"
~person:"Hume, Margee"
~person:"Iggland, Benny"
~person:"Luo, Xiaoyan"
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Internationaler Markteintritt
Auslandsinvestition
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1990-2014
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Brasilien
1
Brazil
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Hume, Margee
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The challenge of BRIC multinationals
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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FDI strategies of Chinese companies in the electronics industry : motives, locations, and entry mode choices
Luo, Xiaoyan
;
Lema´nski, Michał K.
- In:
The challenge of BRIC multinationals
,
(pp. 589-628)
.
2017
Persistent link: https://www.econbiz.de/10011583753
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2
Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
Saved in:
3
Establishing and extending a successful market presence in emerging markets : a technology management perspective based on founding a new or by restructuring an acquired company
Iggland, Benny
;
Wilkinson, Martin W.
-
2007
-
Minor editorial rev.
Persistent link: https://www.econbiz.de/10003644966
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