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subject:"Internationaler Markteintritt"
type_genre:"Fallstudie"
~person:"Hume, Margee"
~person:"Luo, Xiaoyan"
~person:"Rogmans, Tim"
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Internationaler Markteintritt
Auslandsinvestition
3
Foreign investment
3
International market entry
3
1990-2014
1
Betriebliche Standortwahl
1
Brasilien
1
Brazil
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China
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Cross-cultural marketing
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Electronics industry
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Elektronikindustrie
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Firm location choice
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Haier
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Huawei
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Innovation diffusion
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Innovationsdiffusion
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Interkulturelles Marketing
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Lenovo Group
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Middle East
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Mittlerer Osten
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Multinationales Unternehmen
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Philippinen
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Philippines
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Political instability
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Politische Instabilität
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Hume, Margee
Luo, Xiaoyan
Rogmans, Tim
Holtbrügge, Dirk
2
Ancarani, Fabio
1
Argar, Mark
1
Barberio, Massimo
1
Belew, Dereje
1
Bird, Eugene
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Carneiro, Jorge Manoel Teixeira
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Frels, Judy K.
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Gonzalez-Perez, Maria Alejandra
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Han, Sun Sheng
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Hume, Craig
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Lema´nski, Michał K.
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Li, Zifeng
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Lin, Wenqi
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Lloyd, Gary E.
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Marinov, Marin A.
1
Marinova, Svetla Trifonova
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Miller, Joanne
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Moysidis, Anastasios
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Padberg, Andreas
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Poplat, Thomas
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Puck, Jonas
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Qin, Bo
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Roussakis, Emmanuel N.
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Saibene, Chiara
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Shenkar, Oded
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Shihata, Ibrahim F. I.
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Journal of strategy and management
1
The challenge of BRIC multinationals
1
Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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FDI strategies of Chinese companies in the electronics industry : motives, locations, and entry mode choices
Luo, Xiaoyan
;
Lema´nski, Michał K.
- In:
The challenge of BRIC multinationals
,
(pp. 589-628)
.
2017
Persistent link: https://www.econbiz.de/10011583753
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2
Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
Saved in:
3
Location and operation mode decision making in the Middle East : a case study approach
Rogmans, Tim
- In:
Journal of strategy and management
6
(
2013
)
2
,
pp. 190-206
Persistent link: https://www.econbiz.de/10009769610
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