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subject:"KMU"
type_genre:"Fallstudie"
~person:"Müller-Falcke, Dietrich"
~person:"Roy, Dilip"
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Journal of research in marketing and entrepreneurship : JRME
1
Kleine und mittlere Unternehmen in einer globalisierten Welt : Festschrift für Prof. Dr. Wolfgang König anlässlich seines 65. Geburtstages
1
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Strategic branding roadmap for SMEs operating in business-to-business sector : a study on Indian auto component sector
Roy, Dilip
;
Banerjee, Saikat
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 142-163
Persistent link: https://www.econbiz.de/10009758865
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Informations- und Kommunikationstechnologien in Kleinunternehmen : eine Fallstudie in Indien
Müller-Falcke, Dietrich
- In:
Kleine und mittlere Unternehmen in einer globalisierten …
,
(pp. 121-144)
.
2003
Persistent link: https://www.econbiz.de/10001793969
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