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subject:"Klein- und Mittelbetrieb"
subject:"Management"
~isPartOf:"Gabler-Edition Wissenschaft"
~isPartOf:"S. hrg"
~person:"Lehnen, Marc"
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Klein- und Mittelbetrieb
Management
B-to-B-Marketing
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Beziehungsmarketing
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Business-to-business marketing
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Competitive strategy
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Deutschland
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Germany
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International market entry
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Internationaler Markteintritt
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Internationales Marketing
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Investitionsgütermarketing
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KMU
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Machinery industry
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Maschinenbau
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Maschinenbauindustrie
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SME
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Wettbewerbsstrategie
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Lehnen, Marc
Freund, Werner
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Huhn, Katrin
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Berrios Amador, Maja
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Kranzusch, Peter
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Wettbewerbsstrategie und regionale Reichweite : Internationalisierung mittelständischer Maschinenbauunternehmen
Lehnen, Marc
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001658265
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