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subject:"Lehrbuch"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"eng"
~subject:"Marketing"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
25
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
21
Springer eBook Collection / Business and Economics
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Wine Economics and Policy
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Eurasian Studies in Business and Economics
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South Asian journal of marketing
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A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
2
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
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