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subject:"Markenartikel"
~isPartOf:"Working papers / TSE : WP"
~person:"Simioni, Michel"
~type_genre:"Arbeitspapier"
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Markenartikel
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Advertising effects
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Automotive market
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Consumer behaviour
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Kfz-Markt
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adstock
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automobile market
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carryover effect
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compositional data analysis
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fully extended multiplicative competitive interaction model
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Simioni, Michel
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Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna
;
Thomas-Agnan, Christine
;
Simioni, Michel
-
2018
Persistent link: https://www.econbiz.de/10012267477
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