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subject:"Markenimage"
~accessRights:"free"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Private consumption"
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Markenimage
Private consumption
Consumer behaviour
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Advertising effects
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Internet marketing
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Werbewirkung
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Garcia-Davalos, Alexander
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Garcia-Duque, Jorge
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Mir, Imran Anwar
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Salo, Jari
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Journal of promotion management : innovations in planning and applied research
NBER working paper series
51
Cogent business & management
48
NBER Working Paper
40
Journal of Asian finance, economics and business : JAFEB
20
Discussion paper series / IZA
18
CESifo working papers
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European research studies
17
Pakistan journal of commerce and social sciences
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Psychology & marketing
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Working paper / National Bureau of Economic Research, Inc.
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Discussion paper
14
Working paper series / European Central Bank
14
IZA Discussion Paper
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Journal of consumer research : JCR ; an interdisciplinary journal
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Marketing i menedžment innovacij : m&mi
13
Working paper
13
Administrative Sciences : open access journal
11
Journal of open innovation : technology, market, and complexity
9
Working papers / Federal Reserve Bank of Boston
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Global business and finance review
8
International journal of consumer studies
8
The journal of brand management : an international journal
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The journal of product & brand management
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Cleaner and responsible consumption
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ECB Working Paper
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European journal of management and business economics : EJM&BE
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Finance and economics discussion series
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SAFE working paper
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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Central European business review : CEBR
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Discussion paper / Tinbergen Institute
6
Future Business Journal
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Journal of business anthropology
6
Journal of global marketing
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The Lahore journal of business
6
Working paper series
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
CFS working paper series
5
Consumer behavior review : CBR
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Economic and business review : EBR
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Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
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2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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