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subject:"Markenimage"
~accessRights:"free"
~isPartOf:"The journal of product & brand management"
~subject:"Kundenzufriedenheit"
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Markenimage
Kundenzufriedenheit
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
10
Markenführung
10
Brand image
8
Brand
4
Markenartikel
4
Beziehungsmarketing
3
Relationship marketing
3
Confidence
2
Consumer brand equity
2
Corporate reputation
2
Familienunternehmen
2
Family business
2
Firmenimage
2
Marketing management
2
Marketingmanagement
2
Vertrauen
2
Abstract/concrete product descriptions
1
Advanced brand concept map (BCM)
1
Anger
1
Benefits vs attributes
1
Brand authenticity
1
Brand communication
1
Brand engagement
1
Brand failure
1
Brand familiarity
1
Brand knowledge
1
Brand loyalty
1
Brand meaning
1
Brand personality
1
Brand psychological ownership
1
Brand relationships
1
Brand trust
1
Branding
1
Brands
1
Commitment
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Computerspiel
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Consumer and jobseeker responses
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9
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Arantola, Noora
1
De Nisco, Alessandro
1
Feng, Jingdan
1
Feng, Wenting
1
Habachi, Salma
1
Herédia-Colaço, Vera
1
Hutzinger, Clemens
1
Jaufenthaler, Philipp
1
Juntunen, Mari
1
Liu, Fang
1
Matute, Jorge
1
Oduro, Stephen
1
Palau i Saumell, Ramon
1
Petruzzellis, Luca
1
Pronk, Tila M.
1
Schreuder, Paul
1
Tong, Zelin
1
Wagner, Udo
1
Wang, Lijia
1
Weitzl, Wolfgang
1
Xu, Yuanping
1
Zeelenberg, Marcel
1
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The journal of product & brand management
Cogent business & management
113
Journal of Asian finance, economics and business : JAFEB
37
Administrative Sciences : open access journal
24
Pakistan journal of commerce and social sciences
22
European research studies
19
Psychology & marketing
18
Global business and finance review
16
Marketing i menedžment innovacij : m&mi
16
Journal of open innovation : technology, market, and complexity
15
Future Business Journal
12
European journal of management and business economics : EJM&BE
11
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
10
Journal of Contemporary Issues in Business and Government
10
Journal of marketing and consumer behaviour in emerging markets
10
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
Enlightening tourism : ET ; a pathmaking journal
8
Expert journal of marketing
8
International journal of consumer studies
8
Management : journal of contemporary management issues
8
The journal of brand management : an international journal
8
Business and Economic Research : BER
7
Central European business review : CEBR
7
European research on management and business economics
7
The Lahore journal of business
7
The international journal of business science & applied management : IJBSAM
7
International journal of management, economics and social sciences : IJMESS
6
Italian journal of marketing : ITJM
6
Journal of Tourism, Heritage & Services Marketing : JTHSM
6
Journal of global marketing
6
VNU journal of economics and business
6
Arab economic and business journal
5
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
5
Consumer behavior review : CBR
5
Economic and business review : EBR
5
International journal of management and economics
5
International journal of retail and distribution management
5
Journal of retailing and consumer services
5
Journal of risk and financial management : JRFM
5
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ECONIS (ZBW)
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
9
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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