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subject:"Markenimage"
~accessRights:"restricted"
~subject:"Electronic Commerce"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Electronic Commerce
Kundenzufriedenheit
Consumer behaviour
27,521
Konsumentenverhalten
27,430
Relationship marketing
4,348
Beziehungsmarketing
4,347
Brand management
3,912
Markenführung
3,912
Brand image
3,388
Customer satisfaction
2,820
Social Web
2,604
Social web
2,604
Online retailing
2,515
Online-Handel
2,515
Online-Marketing
2,458
Internet marketing
2,449
Dienstleistungsqualität
2,227
Service quality
2,227
Brand
2,029
Markenartikel
1,995
Einzelhandel
1,833
Retail trade
1,828
Theory
1,689
Theorie
1,685
Werbewirkung
1,673
Advertising effects
1,671
Emotion
1,664
Viral marketing
1,559
Virales Marketing
1,559
E-commerce
1,488
Advertising
1,377
Werbung
1,355
Experiment
1,337
Confidence
1,166
Vertrauen
1,163
Preismanagement
1,035
Pricing strategy
1,035
Personality psychology
962
Persönlichkeitspsychologie
962
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2,400
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6,928
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184
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1
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6,775
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Aufsatz im Buch
153
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Hochschulschrift
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7,022
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89
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Han, Heesup
49
Loureiro, Sandra Maria Correia
22
Bang, Nguyen
19
Guzman, Francisco
18
Japutra, Arnold
18
Sreejesh, S.
18
Ahn, Jiseon
17
Paul, Justin
17
Liu, Chih-Hsing
16
Park, Jungkun
16
Phau, Ian
16
Sarkar, Abhigyan
16
Diamantopoulos, Adamantios
15
Hollebeek, Linda D.
15
Mattila, Anna S.
15
Melewar, T. C.
15
Sarkar, Juhi Gahlot
15
Dwivedi, Yogesh Kumar
14
Khan, Imran
14
Prentice, Catherine
14
Ekinci, Yuksel
13
Rahman, Zillur
13
Wong, IpKin Anthony
13
Bilgihan, Anil
12
Casidy, Riza
12
Hyun, Sunghyup Sean
12
Law, Chun Hung Roberts
12
Parayitam, Satyanarayana
12
Prayag, Girish
12
Roy, Sanjit
12
Wu, Luorong
12
Chua, Bee-Lia
11
Jang, Soocheong
11
Johnson, Lester W.
11
Molinillo, Sebastian
11
Prashar, Sanjeev
11
Rather, Raouf Ahmad
11
Yu, Jongsik
11
Balaji, M. S.
10
Fernandes, Teresa
10
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Springer Fachmedien Wiesbaden
16
IGI Global
6
National Bureau of Economic Research
4
Edward Elgar Publishing
3
OECD
3
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
Konsum im Wandel - das Transformative Potenzial <Veranstaltung> <2017, Klagenfurt>
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Technische Universität Braunschweig
1
Universität Siegen
1
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Journal of retailing and consumer services
531
Journal of business research : JBR
441
International journal of hospitality management
189
The journal of product & brand management
161
The journal of brand management : an international journal
139
Asia Pacific journal of marketing and logistics
111
Journal of travel and tourism marketing
90
Journal of hospitality marketing & management
87
The journal of services marketing
76
Journal of marketing communications
73
International journal of contemporary hospitality management
69
Psychology & marketing
68
Journal of international consumer marketing
67
Journal of Islamic marketing
63
Journal of strategic marketing
63
Tourism management : research, policies, practice
62
SpringerLink / Bücher
60
Journal of internet commerce
55
International journal of consumer studies
53
Marketing intelligence & planning
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of promotion management : innovations in planning and applied research
50
The international review of retail, distribution and consumer research
50
The service industries journal
50
Service business
49
Tourism management perspectives : TMP
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Journal of the Academy of Marketing Science
47
International journal of retail and distribution management
46
Journal of global marketing
46
Electronic commerce research
45
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
45
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
Services marketing quarterly
43
European journal of marketing : EJM
42
International journal of electronic marketing and retailing : IJEMR
42
Global business review
41
Journal of retailing
41
European journal of marketing
40
International marketing review
40
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ECONIS (ZBW)
7,112
RePEc
1
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1
Reviewing the scientific literature of the barriers to online purchases
Pitta, Guilherme Braz
;
Veiga, Claudimar Pereira da
; …
- In:
International journal of business forecasting and …
9
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014512024
Saved in:
2
Consumer behaviour in cross-border e-commerce : systematic literature review and future research agenda
Chen, Jiahe
;
Lan, Yi-chen
;
Chang, Yu-Wei
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2609-2669
Persistent link: https://www.econbiz.de/10014427349
Saved in:
3
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
4
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
5
Factors impacting digital buyer's decision : role played by virtual store and social networking sites as selling medium for consumer electronics
Tomar, Malvika
;
Pandey, Amit Kumar
- In:
International journal of public sector performance …
12
(
2023
)
3
,
pp. 365-392
Persistent link: https://www.econbiz.de/10014430781
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Online consumer shopping behaviour : a review and research agenda
Singh, Kandarp
;
Basu, Rituparna
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 815-851
Persistent link: https://www.econbiz.de/10014250634
Saved in:
8
Buyer behaviour modelling of rural online purchase intention using logistic regression
Arumugam, Thangaraja
;
Hameed, S. Shahul
;
Sanjeev, M. A.
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10014316668
Saved in:
9
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
10
Undergraduates' e-shopping inhibitors in a developing market context : stimulus-organism-response approach
Ukenna, Stephen
;
Idoko, Edwin Chukwuemeka
;
Matthew, …
- In:
International journal of electronic business : IJEB
18
(
2023
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10014309306
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